What Is a Brazilian Wax?
Short answer: a Brazilian wax removes all hair from the pubic area — front, back and everything in between — using warm wax that pulls hair out at the root. You can also keep a small strip or triangle on top. It keeps you smooth for 4–6 weeks. At Magical Waxing it starts at $35 in Atlanta.
What Happens During a Brazilian Wax?
Consultation
Your esthetician explains the process, answers questions, and reviews your hair length (¼ inch is ideal).
Cleansing
The area is cleansed with an antibacterial wipe to prep skin and remove oils.
Pre-wax oil
A protective oil is applied so wax adheres to hair — not your skin — minimizing discomfort.
Wax application
Premium hard wax is applied in small sections at body temperature, then quickly removed once it sets.
Tweezing & detail work
Any stray hairs are tweezed for a clean, polished finish.
Soothing finish
An aloe-based serum is applied to reduce redness. You're back to your day in 30–45 minutes.
Brazilian vs. Bikini vs. French Wax
| Feature | Brazilian | Bikini | French |
|---|---|---|---|
| Hair removed | All hair, front to back | Sides + top only | Most hair, leaves a strip |
| Includes labia + buttocks | Yes | No | Optional |
| Duration | 30–45 min | 15–20 min | 20–30 min |
| Lasts | 4–6 weeks | 3–4 weeks | 3–5 weeks |
| Average cost | $55–$85 | $30–$45 | $45–$65 |
Brazilian Wax FAQs
Watch: A Real Brazilian Wax Client Review
Watch a real client review eyebrow threading, Brazilian, butt and underarm waxing at our Atlanta salon.
Ready for Your First Brazilian?
First-timers get a special rate. Premium Italian hard wax. 9 Atlanta locations. Walk-ins welcome.