What is a Brazilian wax and does it hurt the first time?

A Brazilian wax removes all hair from the front, bikini line, and back using warm hard wax applied in small sections. First-time clients typically describe a sharp 2–3 second sting per strip rather than sustained pain, and discomfort drops noticeably by the second or third visit as hair grows back finer. At Magical Waxing® in Atlanta, every Brazilian uses premium Italian hard wax that grips hair and not skin, which is why it hurts less than strip wax or sugaring for most clients. A full session takes 20–30 minutes and starts at $35.

Is waxing better than shaving for smooth skin long term?

Yes, for most people. Waxing removes hair from the root, so skin stays smooth for 3–6 weeks versus 1–3 days with shaving, and repeated waxing weakens the follicle so regrowth becomes finer and patchier over time. Shaving cuts hair at the surface, leaving a blunt tip that feels stubbly within a day and raises the risk of razor burn and ingrown hairs. Waxing also exfoliates dead skin as the wax lifts. The trade-offs are the need to grow hair to about 1/4 inch before an appointment and brief discomfort during the service.

What is the difference between a Hollywood wax, a French wax, and a landing strip wax?

A Hollywood wax removes 100% of the hair — front, labia, and between the buttocks — leaving nothing behind. A French wax removes hair from the front and bikini line but leaves a narrow strip or triangle in front and usually skips the back. A landing strip is a styling choice within a Brazilian or French wax: everything is removed except a vertical strip roughly one finger wide in front. In short: Hollywood is fully bare, Brazilian is bare with an optional shape left in front, French is a tidy front-only removal, and a landing strip is the shape itself.

How do I choose a good waxing salon in Atlanta?

Check four things: licensed estheticians, a strict no-double-dip hygiene policy, the type of wax used (Italian hard wax is gentler than strip wax on intimate areas), and verified review volume rather than star rating alone. Magical Waxing® operates nine metro-Atlanta salons — Norcross, Tucker, Snellville, Dunwoody, Hugh Howell, Marietta, Loganville, Stone Mountain, and Alpharetta — rated 5.0 stars across more than 7,100 verified Google reviews, with walk-ins accepted seven days a week.

Brazilian Wax Atlanta · 9 Locations

Magical Waxing® - Atlanta's Premier Brazilian Waxing & Threading Salon

Discover smooth, silky skin at Atlanta's most trusted destination for Brazilian waxing, eyebrow threading, eyelash extensions, and more across 9 convenient locations.

Book Your Appointment

Waxing Near Me

Locations

10+

Years Experience

50k+

Happy Clients

5.0

Star Rating

Shaving your legs, back or chest is a chore that never ends

Patchy regrowth and stubble by the next morning
Spots you physically can't reach on your own back
Nicks, razor burn and dark spots before a trip or event
Hair-removal creams that burn and still miss coarse hair

What it actually costs you: Hours every month in the shower, and skin that stays irritated instead of smooth when it actually matters.

How we fix it: One appointment clears the whole area at the root. Regrowth comes back finer, slower and softer — most clients rebook every 4 weeks instead of shaving daily. Book waxing prices.

By Magical Waxing Editorial Team, Georgia-Licensed Master Estheticians

Reviewed by Sherif Zaki · 16+ years salon ownership (since 2009)Updated August 2026

Written and fact-checked by our Georgia-licensed Master Estheticians — average 8+ years on the treatment room floor.

Each service below has its own page with pricing, appointment length, and aftercare guidance.

Service details & pricing Full waxing price list

Shaving your legs, back or chest is a chore that never ends

Related services our clients book together